With OneTrust Consent and Preference Management, Idira Identity can capture an end user's implicit consent when they sign up using our Identity sign-up widget or the sign-up API. You can then track consent in the Idira Identity cloud directory or in the OneTrust reporting tool. Use this data to drive personalization, segmentation, and higher performing campaigns while maintaining compliance with privacy laws and regulations such as GDPR, LGPD, or CCPA.